When Is Black Friday This Year?

Last Friday of November Usually, Black Friday falls on the last Friday of November every year. Here are the dates for Black Friday 2020: Black Friday is on 27 November 2020. Cyber Monday is on 30 November 2020. Giving Tuesday is 1 December 2020. Last year’s Black Friday was on the 29th of November. Next (more…)

How Can I Hide My Sale From Current Customers?

If you are running Sitewide Sales on your membership site, you may want to hide your active sale from current customers. In this post, we share the reasons you want to do this and how you achieve it with Paid Memberships Pro. Hiding a sale can help cut down on support requests from existing members (more…)

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Should I Use the Same Discount Code for Black Friday and Cyber Monday?

Years ago, it was common to create different discount codes, landing pages, banners, and emails during the BFCM weekend. Things are changing. But should you use the same discount code for Black Friday and Cyber Monday? In our experience; Yes.

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How Often Should I Email My List About My Sale?

Email marketing is still a big sales funnel to target your audience. But how often should you email your list about a sale? We found that when you are running a sale, email your mailing list every single day, and twice on the last day. You can make your emails brief and precise. For example, (more…)

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Where Can I Get My Black Friday Sale Listed?

There are a couple of sites where you can list your Black Friday/ Cyber Monday (BFCM) sales. Savvy shoppers have trusted these sites for tracking crazy discounts, price drops, and free shipping offers. But where exactly can you get your Black Friday Sale listed?

In this article we have listed some of the most popular sites.

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How Much of a Discount Should I Offer for My Black Friday Sale?

Black Friday is a high marketing weekend with large competitive discount amounts. But how much of a discount should you offer for a Black Friday sale? In our experience, it would be best if you aim for a 30-50% discount. Anything outside this range might not compete for customer’s attention during the high volume of offers. 

In this article, we share our thoughts on pricing Black Friday, Cyber Monday, and other seasonal sales.

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How Often Should I Run Sales?

For many years, our plugin business Paid Memberships Pro never ran sales. In recent we did one Black Friday/Cyber Monday (BFCM) sale and since then we slowly eased into running a sale often. But how often should you run a sale? In our experience, run a sale at least once per year on the BFCM weekend.

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How Long Does It Take to Set Up a Black Friday Sale?

The Sitewide sales plugin was designed to make setting up a sale on your site much simpler. But how long will it take you to set up a Black Friday sale exactly? We found that you can have everything up and running in less than 30 minutes. All you need to do is create a discount code, a landing page, and a banner.  

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