We are gearing up for what some believe will be the biggest Black Friday shopping season ever.

Many of the business owners I talk to, who are considering running a BFCM promotion for the first time, wonder just how much money can they make? That is what we aim to capture in this survey.


We would like to collect real stats from real businesses about their BFCM (Black Friday, Cyber Monday, and Giving Tuesday) performance last year, then share this data in an anonymized way so others can see what’s possible.


Banner for Black Friday Performance Survey post
  • What are you doing with this data?
    We will be anonymizing, aggregating, and sharing these statistics on the Stranger Studios blog. Company, site, or product names will not be shared, only the anonymized price and sales information.
  • What if I sell multiple items on my site?
    You can give stats for your most popular product or use average order sizes.
  • How long will the survey take?
    This survey should take between 5 and 10 minutes.
  • Who is collecting this data?
    We are Stranger Studios, the creators of Paid Memberships Pro, a membership plugin for WordPress, and Sitewide Sales, a plugin to help you run sales on WordPress.

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