Black Friday through Cyber Monday (BFCM) weekend continues to be the largest sale event of the year in the US.
Consumers spent $9 billion shopping online the day after Thanksgiving in 2020. That’s up 21.6% from the previous year. That’s a lot of spending that you could get a slice of.
But there’s also a lot competition. You can’t just wing it.
Usually, Black Friday falls on the last Friday of November every year.
Years ago, it was common to create different discount codes, landing pages, banners, and emails during the BFCM weekend. Things are changing. But should you use the same discount code for Black Friday and Cyber Monday? In our experience; Yes.
There are a couple of sites where you can list your Black Friday/ Cyber Monday (BFCM) sales. Savvy shoppers have trusted these sites for tracking crazy discounts, price drops, and free shipping offers. But where exactly can you get your Black Friday Sale listed?
In this article we have listed some of the most popular sites.
Nowadays many businesses run their Black Friday sales at different intervals. But how long should you run your Black Friday sale for? In this article, we give some tips on what to consider to determine the duration of BFCM sales.
The main goal for running a Black Friday or other large seasonal sale on your ecommerce store is to make a profit. But how do you run a sale without losing money?
Black Friday is a high marketing weekend with large competitive discount amounts. But how much of a discount should you offer for a Black Friday sale? In our experience, it would be best if you aim for a 30-50% discount. Anything outside this range might not compete for customer’s attention during the high volume of offers.
In this article, we share our thoughts on pricing Black Friday, Cyber Monday, and other seasonal sales.
For many years, our plugin business Paid Memberships Pro never ran sales. In recent we did one Black Friday/Cyber Monday (BFCM) sale and since then we slowly eased into running a sale often. But how often should you run a sale? In our experience, run a sale at least once per year on the BFCM weekend.
