The main goal for running a Black Friday or other large seasonal sale on your ecommerce store is to make a profit. But how do you run a sale without losing money?
Black Friday is a high marketing weekend with large competitive discount amounts. But how much of a discount should you offer for a Black Friday sale? In our experience, it would be best if you aim for a 30-50% discount. Anything outside this range might not compete for customer’s attention during the high volume of offers.
In this article, we share our thoughts on pricing Black Friday, Cyber Monday, and other seasonal sales.
For many years, our plugin business Paid Memberships Pro never ran sales. In recent we did one Black Friday/Cyber Monday (BFCM) sale and since then we slowly eased into running a sale often. But how often should you run a sale? In our experience, run a sale at least once per year on the BFCM weekend.
The Sitewide sales plugin was designed to make setting up a sale on your site much simpler. But how long will it take you to set up a Black Friday sale exactly? We found that you can have everything up and running in less than 30 minutes. All you need to do is create a discount code, a landing page, and a banner.
Many business owners may wonder if running a sale could make their products look cheap. Our answer: Yes, and in a good way.
Create Discount Codes for your sales with Paid Memberships Pro (PMPro). In this document, we cover the step-by-step guideline of creating and editing discount codes.
You have published your sale on your site even sent reminders to your email or social media campaigns that it’s ending soon. But some customers always come to the party a little late. Now you are getting customers asking if they could please sneak in to take advantage of your sale price. What should you tell these customers who ask for the sale price after the sale has ended?
Let’s face it, there is a lot of hype around Black Friday and thousands of businesses have sales over this period every year. But how much money can you expect from Black Friday Sales?