One of the biggest mistakes made by website owners is to have a website that is totally detached from any business activity.
Maybe your website is beautiful. Maybe it has tons of information about your business. But what is the goal of your website?
What do you want people who visit your website to do?
If you haven’t thought about this question yet, do it. Some good answers are:
- Buy my product.
- Sign up for my mailing list.
- Call me for an appointment.
- Follow me on social media.
- Fill out a contact form.
Mistake #1 has a corollary: Too Many Goals.
When asked what the goal of your website is, you might have answered 2-5 things. Great! Throw away items 2 through 5. What was your first answer? Do that. On your homepage.