While updating my Netflix queue today, I realized that they have changed the wording on their “recommendations” tab to “Movies You’ll Love”. They actually use a cute little heart image. I like it. I just had to click on it. Whereas before, I would only click on the recommendations tab when I was specifically looking for recommendations.

Language matters.

Maybe I should update the WineLog recommendations tab to “Wines You’ll Love” or something similar. I think I will work on the recommendation engine a bit more before making the change. I need to be more confident in the recommendations. There is a big difference between saying you’ll LOVE a wine and saying, “You might kind of like this wine more than other stuff.”

By jason |  November 29th, 2006 | 5:28 pm |  Filed under Web | Permalink