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About the Easy Digital Downloads Module

WordPress sites using EDD to sell downloadable digital products can now leverage Sitewide Sales to design smarter sale banners, landing pages, and set up discount code behavior. All this along with reports to track conversion rates and sale performance as compared to other revenue in the period.

About the Custom Sale Module

We have also added a “Custom” module that allows you to use Sitewide Sales with any transactional plugin or funnel that has a designated confirmation page. While the custom module won’t include a revenue report, you can still configure a smart sale banner, landing page, and set any page as your “confirmation” page to track the sales funnel conversion rate.

Please update Sitewide Sales from the Plugins page in the WordPress admin. A valid license key is required to update the plugin. You can find your license key on your account page here.

The full list of updates is below:

• FEATURE: Added Easy Digital Downloads module
• FEATURE: Added “Custom” module
• ENHANCEMENT: Start and end times can now be set for Sitewide Sales
• ENHANCEMENT: Added daily revenue chart to reports
• ENHANCEMENT: Clicking the discount code link in PMPro reports now shows the orders that have used that code
• ENHANCEMENT: Added filter swsales_pmpro_landing_page_default_discount_code
• BUG FIX/ENHANCEMENT: Now hiding discount code option for PMPro checkout on SWS landing page
• BUG FIX: Now checking that PMPro discount code is valid before applying on landing page
• BUG FIX: WooCommerce coupons are no longer being applied on every page
• BUG FIX: Removed strike price from WC subscriptions as it wasn’t showing consistently
• BUG FIX: Resolved issue where swsales_show_banner filter would not always fire
• BUG FIX: Fixed issues where checks for landing/checkout pages failed if no landing or checkout page was set.

The post Sitewide Sales Update v1.2.0: New Easy Digital Downloads Module appeared first on Stranger Studios.

Event schedule: 1pm EST on Thursday November 19 and Friday November 20.

Sitewide Sales is a new plugin brought to you by the creators of Paid Memberships Pro. It’s the fast way to set up a Black Friday, Cyber Monday, or Giving Tuesday promotion on your PMPro or WooCommerce site.

Can’t make Thursday’s stream? Subscribe on YouTube and check your email for a link to the next Open Office Hours session on Friday.

Please contact us if you have any questions.

The post Get Set Up For Black Friday: Open Office Hours appeared first on Stranger Studios.

Online Shopping is Exploding

2020 has brought a dramatic traffic and sales bump in online shopping for everything from physical to virtual products, one-time purchases to recurring memberships and subscriptions. This increase also brings a growth in online marketing competition.

These factors have made it more overwhelming than ever for business owners to juggle daily tasks with an increased workload, while trying to get an early start on Black Friday Cyber Monday promotion efforts.

The good news is you won’t need months of planning or an irrational discount plan to have your most successful BFCM ever.

1. Read the guides below. We’ve broken the content into small, digestible chunks to help you take action and avoid confusion.
2. If you’re using WooCommerce or Paid Memberships Pro, get the Sitewide Sales plugin now. It’s the only plugin that makes it easy to run a successful Black Friday Cyber Monday sale on your WordPress-powered eCommerce or membership site.
3. After your purchase, we will follow up with a link to join a private group and get tactical Q&A time with our team as you build your sale.

Frequently Asked Questions About Black Friday Cyber Monday Sales

• When Is Black Friday This Year?
• How Long Should I Run my Black Friday Sale?
• How Much Money Do Black Friday Sales Make?
• How Much of a Discount Should I Offer for My Black Friday Sale?
• Will Running a Sale Make My Product Look Cheap?
• How Long Does It Take to Set Up a Black Friday Sale?
• Should I Use the Same Discount Code for Black Friday and Cyber Monday?
• How Often Should I Email My List About My Sale?
• How Do I Run a Sale Without Losing Money?
• How Often Should I Run Sales?
• How Can I Hide My Sale From Current Customers?
• Where Can I Get My Black Friday Sale Listed?
• What Should I Tell Customers Asking for the Sale Price After the Sale Has Ended?
• How Do You Create a Discount Code in Paid Memberships Pro?
• How Do You Create a Coupon in WooCommerce?

The post How to Plan a Profitable Black Friday Cyber Monday Promotion appeared first on Stranger Studios.

Last Friday of November

Usually, Black Friday falls on the last Friday of November every year.

Here are the dates for Black Friday 2023:

• Black Friday is on November 24, 2023.
• Cyber Monday is on November 27, 2023.
• Giving Tuesday is November 28, 2023.

Last year’s Black Friday was on November 25th. Next year’s Black Friday will be on November 29th.

Getting ready for Black Friday

The following related articles will help you get ready for running sales on your site over the BFCM weekend:

• How Long Should I Run my Black Friday Sale?
• How Long Does It Take to Set Up a Black Friday Sale?
• Where Can I Get My Black Friday Sale Listed?
• Should I Use the Same Discount Code for Black Friday and Cyber Monday?
• What is the Sitewide Sales Plugin?

The post When Is Black Friday This Year? appeared first on Stranger Studios.

Hiding a sale can help cut down on support requests from existing members who notice the sale and ask to have their fees reduced. In our experience, this doesn’t happen as often as you might expect, and we suggest just lowering those users’ fees if you can afford it. Still, why put yourself in that position if you can avoid it?

Luckily, you can hide a sale from current or existing members with the Sitewide Sales: Paid Memberships Pro module.

When setting up a banner to advertise your sale, there’s an option to “Hide Banner by Membership Level”. By selecting this option, only non-members will see your sale banners and a link to the sale landing page. You can hide the banner for all membership levels or for specific levels only. This is useful if you want to promote a sale on a higher tier paid level to free or lower tier members.

For first time installation of Sitewide Sales, check out this Sitewide Sales documentation on how it works, how to the install plugin, and how to set up your first sale.

As you work through the sale setup, the step related to setting up your sale banner is how you will set the specific membership levels in PMPro to “Hide Banner by Membership Level“.

The post How Can I Hide My Sale From Current Customers? appeared first on Stranger Studios.

Thoughts on Using the Same Discount Code

People have gotten used to shopping anytime within the BFCM weekend. This makes marketing simpler and allows you to explore using the same discount code, banner and landing page style for both sales.

However, if you have time for it, you can adjust your marketing strategy slightly. For example, in your social media posts and emails (which you should be sending every day – covered in “How often should I email my sale?“), mention the specific sales day. For example Black Friday, Cyber Monday, Giving Tuesday.

If you want to run two discount codes, make sure both are working and are available throughout the BFCM weekend. For example, both the “BLACKFRIDAY” and “CYBERMONDAY” codes should work throughout the entire sale period. Otherwise, this would create confusion among your potential customers and will probably lose you some sales.

There are some sites and industries famous for adjusting their sales to be even better on Cyber Monday. One example is the video game store Steam. In fact, they take it to the extreme, with the discounts swinging from 5-90% hour by hour over the holiday weekend. The process at Steam is automated and probably has been fine-tuned for their specific audience. It creates a lot of FOMO (Fear of Missing Out) among customers. This isn’t something a small membership site or business would be particularly interested in. 

In general, less confusion is better. Use the same discount code on Black Friday and Cyber Monday to make set-up simpler.

Bonus Tip: 

The more comfortable you are in running sales, the less effort you’ll put in setting up BFCM sales. You can choose to create reusable content, designs, and layout for the whole weekend. You can use the same emails and social media posts next year with minimal changes.

Related articles about Discounts:

• How Much of a Discount Should I Offer on Black Friday?
• How Do You Create a Discount Code in Paid Memberships Pro?
• How Do You Create a Coupon in WooCommerce?

Getting ready for Black Friday

The following related articles will help you get ready for running sales on your site over the BFCM weekend:

• When Is Black Friday This Year?
• How Long Does It Take to Set Up a Black Friday Sale?
• How Long Should I Run my Black Friday Sale?
• Where Can I Get My Black Friday Sale Listed?
• What is the Sitewide Sales Plugin?

The post Should I Use the Same Discount Code for Black Friday and Cyber Monday? appeared first on Stranger Studios.

In this article, we give some guidance on what to consider when deciding how often to remind your audience of a sale.

Tips on Membership and Physical Products and How Often to Email Your List

When it comes to email frequency, membership products differ from physical products. Once someone buys, they become a customer and are typically moved “off” your sales marketing list. This means that they won’t be targeted again for the same promotion.

With membership products, you need to be aggressive and target as many prospects as possible. If you annoy someone in your membership site sales funnel by sending too many emails, it’s not that big of a problem. The kind of person annoyed by emails ABOUT GETTING YOUR PRODUCT AT A DISCOUNT is not likely to ever become a customer.

A more traditional Ecommerce shop selling multiple physical or digital products may want to be less aggressive with sending emails. With a traditional ecommerce shop, repeat customers are NOT moved off your mailing list. Therefore need to continue to receive your future emails. So it’s possible that sending too many emails might annoy legitimate customers in your mailing list. This being said, we lean towards more emails.

Other Marketing Platforms

Besides Emails, you can try social media channels such as Twitter, Facebook, Pinterest, and Instagram. These outlets are flooded with different content types, and you want to regularly re-post or update your sales. Doing so prevents your posts from being pushed to the very bottom where nobody actually interacts with them.  Again, it might feel like you are being too pushy or annoying. But in reality, if you post 20 times over BFCM weekend, your customers may only see one or two of those posts.

Bonus Tip: Avoid paid marketing on social media outlets or search engines during the BFCM weekend. The competition and the high ad rates might not make any sense for a small Ecommerce or membership site business. Instead, leverage the connection you already have. It’s easier to convert people in your sales funnel than complete strangers on the Internet.

The post How Often Should I Email My List About My Sale? appeared first on Stranger Studios.

In this article we have listed some of the most popular sites.

List of sites where you can add your Black Friday sale:

1. TheBlackFriday.com: This is a third-party store advertiser of Black Friday deals and ads. They don’t have any direct relationship with the merchants they list of the site, but they earn an affiliate commission for sales through their site links. To submit a Black Friday ad or for further inquiries, you can contact the site admin.
2. Black Friday at GottaDeal.com: This site lists some of the best Black Friday Sales through an active messaging platform. You can share your deals or make an advertising inquiry on their contact us page. 
3. Slickdeals: Offers Black Friday ads on the site with the latest coupons throughout the Black Friday weekend. You can share your deal or coupon via the post a deal page. 
4. Brad’s Deals: Offers timely updates of the most competitive Black Friday deals. You can advertise your Black Friday sales and connect with millions of engaged consumers.
5. BlackFriday.com: This is a comprehensive site that lists several Black Friday sales. You can make merchant or partnership inquiries on their contact us page.
6. Paid Memberships Pro: If you have a PMPro powered membership site, they usually show a list of WordPress membership sites running a holiday promotion event during BFCM. You can submit your Black Friday, Cyber Monday, or Giving Tuesday sale on membership and they will share it in an article. See here for more information.

Check out these sites to get some extra attention on your Black Friday and Cyber Monday sales. If you need a proven and easy way to set up BFCM sales on your WooCommerce or Paid Memberships Pro website, checkout our Sitewide Sales plugin for WordPress.

Getting ready for Black Friday

The following related articles will help you get ready for running sales on your site over the BFCM weekend:

• When Is Black Friday This Year?
• How Long Does It Take to Set Up a Black Friday Sale?
• How Long Should I Run my Black Friday Sale?
• Should I Use the Same Discount Code for Black Friday and Cyber Monday?
• What is the Sitewide Sales Plugin?

The post Where Can I Get My Black Friday Sale Listed? appeared first on Stranger Studios.