Luxury Baby Blog
Spring 2007
Objectives: To create a blog for hip parents to keep track of all that’s cool and “luxurious” for their growing families.
The client, owner and creator of Bugsandblossoms.com, an e-tailer of products for children and their parents, and Toybug.com, a online toy store, wanted a blog to serve as a marketing effort for their existing sites, as well as share interesting articles and promotions for their growing client-base.
Process: We designed the blog so that the client could easily post new articles with images. We also placed a focus on ad placement throughout the site.
Outcome: The project includes our proprietary mailing list application (that we will hopefully make available as a Wordpress plugin shortly), as well as integration with Feedburner for email delivery of blog updates.
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